Free Email Accounts, and How to Use Them Correctly

Posted on February 12th, 2019

It’s amazing how many people in business overlook this simple piece of communication and it can cost them thousands of pounds in lost trade.

Keep Your Email Professional

Professionalism doesn’t come free. You’ve worked hard to establish your business name and harder still to protect your reputation, but could that free email account be doing more harm than good for sales?

When you’re just starting out, you do all you can to keep the overheads to a minimum. Free email accounts are often an easy option, they allow you to connect to customers. Some providers offer easy to maintain databases and calendars to keep track of things. It’s all very helpful. They can be very difficult to remember and look very unprofessional, as finding a free account name that hasn’t been taken can be a challenge. Would you want to trade with Mike_12343@freespamlessmail.com? Probably not. It says nothing about what your business offers. These ‘helpfully’ generated email addresses send a negative impression to prospective customers. If you are willing to cut corners on the basics what’s to say your business doesn’t cut corners on quality too?

Stay Secure and have an ad-free email experience

Another thing you might want to consider is security. We all know someone who has had their social media account hacked. Joe was never really into sunglasses, but all of a sudden he’s recommended fifty different designs in the last twenty minutes. That’s the last thing you want to happen to your business account!

Also keep in mind that many free email providers will use keyword analysis software often tied to the adverts on the login and account pages of your email. While you are organising your next product launch or sale, you (or worse, your customers) could bombarded by the competition’s special offers! They may even attach adverts directly to your emails without you knowing.

It gets worse. Free providers will delete your account if you don’t use it regularly, or even delete earlier mail so new emails can be delivered. So not only are you at risk of losing all the contacts in your database, but all the important documents saved in your inbox. Disaster!

More work, less spam!

Then there’s spam. We all hate spam! Free accounts don’t have strong filters in place to block out the unwanted rubbish promising the impossible. When you open your inbox to discover you have new mail after an advertising campaign it’s not only frustrating, but also time consuming to have to read through every single email to find out which are genuine contacts.

Finally, and this one is perhaps the biggest reason NOT to use a free email account. Imagine returning from a promising networking event, you’ve made contacts with a major company and they’ve asked you to get in touch. Most large companies filter all incoming emails for viruses, free email accounts are often connected to Trojans and other malware for the very same reasons new businesses will use them; they are quick and easy to set up.

Even though you responded in a timely fashion to their request, your email may never actually arrive, instead it gets deleted by the filter which has decided your account is dangerous.

I guess what I’m saying is, don’t use free, web-based email for your business any longer than you have to.

It’s far better to have your business name on your email and a simple info@mybusinessname.co.uk catch all. It presents a reassuring image to your clients and customers, it costs very little to maintain, but most importantly. It belongs to you.